Sometimes homes don’t sell. There are so many reasons for why this could happen, so don’t be
discouraged. The truth is, your home probably didn’t sell because of the home itself or the current
housing market. In reality, your home might have been a top choice for many buyers, but some red flags
deterred them from putting in an offer. If your listing has expired, but you still want to sell, take a step
back and review your situation. Ask yourself:
Where to Begin?
The sale you want is within reach! Ensure you’re committed to exhausting all avenues to sell
your home, and make a list of all the things you could do on the sellers end.
Why Didn’t Your Home Sell?
Review the plan your agent previously used to sell your home, and you’ll notice the problems
normally arise from four common areas:
- Home Condition
Selling your home is a huge investment of time and money and your Realtor’s work should be
reflecting that. It is your agents responsibility to understand your needs and wishes and provide detailed
and consistent feedback on the sale of your home. It is your agents responsibility to gather this
information from other agents, open houses, etc. and communicate with you the strengths and
weaknesses of the listing.
In order to understand where your old listing went wrong, it’s important to ask yourself: how
well did my Realtor communicate last time my home was for sale?
Pricing is tricky – if you price too high, your house will sit on the market and if you price too low,
you’re not receiving the best profit from your home. The right price really depends on the market
conditions, competition, and condition of your home. If your home doesn’t compare to others in your
listing price, agents and prospective buyers won’t even look at your home.
To help you realistically set your price, ask your agent to present a Comparative Market Analysis
(CMA) to give you:
An idea of other homes in your neighborhood that are for sale or have been sold within the last
An idea of how long homes in your area have been listed to calculate the average time on
A review of expired listings and a run-down of the strengths and weaknesses of the listings.
3. Your Home’s Condition:
Your home very well be someone else’s dream home, and that’s how it should be presented. Buyers
have to leave thinking “Wow! I love this home!” which is most often a decision made through emotion
and not logic. A well priced house in move-in condition will be sold quickly!
Here are some things to consider:
- Fix Any And All Imperfections
- De-Personalize And Declutter Your Home
- Keep It Clean For All Showings
- Open Your Windows To Let Some Fresh Air In And Open Curtains / Blinds To Bring In Sunlight!
- Concentrate On Curb Appeal
Keep in mind that a freshly painted and well-staged house will interest buyers more than a cluttered
home with cracking paint. It might also be a good idea to repaint the interior (and exterior if
needed) to get a positive response from your home. Another alternative is to give prospective
buyers an allowance to paint the property themselves, but it shows you care about the property,
which will make them care too.
Remember: a house that shows well sells for the best price because it outshines the competition!
4. Market Your Home to Sell!
Ask your agent what steps they will take to successfully market your home. Finding an agent
that will best represent you and your interests is the first step. Test and compare knowledge
between the different agents you interview, and ask each how they intend to market your home to
buyers. Ask and compare how much each agent spends on marketing their listings and in what
media do they advertise? What they choose to market in could be telling of how successfully they
will market your home. Open houses only sell 1% of homes, so how else do they intend to reach
Separate yourself from agents only using traditional methods to sell your home. Using only the
traditional methods will not sell your home, so look into those using social media, paper marketing,
recording systems, and open houses. Today’s market is competitive, agents who use new and
innovative technology have a higher success rate.
- Before You Put Your Home Back On The Market:
- Ensure You Have Open Lines Of Communication With Your Agent
- Price Your Home Appropriately For The Market Of Your Neighborhood And Home’s Condition.
- Make Sure Your Home Is “Showing Ready”
- Have A Marketing Plan In Place